We, at Sony Gulf, are just fresh out of our bi-annual Business Planning Meeting (BPM). This is a meeting where we showcase our line of products to our business partners, distributors and retailers. This is a meeting where we tell our business partners, distributors and retailers our expectations and goals for the next 6 months.
It was my first BPM.....and I was more of a spectator than a participant.....but I guess I did ok in helping my colleagues with their assignments.
Kaka, Sony Ambassador
One of the highlights of this BPM was the unveiling of Kaka as a Sony Worldwide product ambassador. Click HERE to read more about it. Sony is also the official partner of the 2010 FIFA World Cup in South Africa. So, for a few years to come, anytime people are thinking about football, Sony will always come to their mind (hopefully).
Sony, the official FIFA World Cup 2010 partner
As for my department, CTV Marketing, we introduced to our partners the new model line up...including the first ever world's thinnest LCD TV, the KDL-40ZX1. Watch about it HERE.
Gary, Amin, Andrew & me with the ZX1 prototype.
At 9.9 inches thick and can be operated wirelessly (with the help of a media box/center) - well, with the exception of the power cord, of course, it marked the new generation of multimedia entertainment. The product will be launched some time in the early 4th quarter (mid-January 09).
Look for these logos the next time you're buying your electronic products
The other new technology is the DLNA enabled LCD TV. Read about Sony and the DLNA technology HERE. It is basically a TV that can be used to access other DLNA-certified devices through a wireless network (not to be mistaken as the wireless internet). Up to 10 DLNA-certified devices can be "hooked on" to the TV. It really is an "out of this world" type of entertainment.
There are other new line of LCD TVs in store for consumers for the next 6 months. Just go to your nearest Sony authorized dealers and distributors to find out more about it.
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